04 December 2017

Celebrity 'charity': A gift for a vicious system

Al Jazeera English

When movie star George Clooney married human rights lawyer and fashion icon Amal Alamuddin in Venice back in 2014, the Entertainment Tonight website declared that "it was charity that came out as the real winner" of the multimillion-dollar nuptial festivities. 
The reason for the alleged win was that proceeds from certain wedding photos were said to be destined for - you guessed it - "charity", that favourite celebrity pastime that so often translates into massive PR points and saviour-hero credit, not to mention tax breaks.
We non-celebrities have been so conditioned to perceive charity as something unconditionally positive - rather than a commodification and exploitation of faux altruism - that we don't seem to notice reality's conspicuous absence from the feel-good world of celeb-philanthropy.
Case in point: reports that rock star Bono's anti-poverty foundation ONE managed in 2008 to channel a mere 1.2 percent of the funds it raised to the people it purported to be assisting have done nothing to interfere with the man's portrayal as some sort of messiah for Africa.
In the case of the Clooneys, who now preside over their very own Clooney Foundation for Justice, celebrity worship and Amal-mania have also precluded sound judgement. Objectively speaking, it would seem that "justice" is not really an option in a world in which human rights lawyer-philanthropists by the name of Amal Clooney wear outfits costing $7,803. READ MORE AT AL JAZEERA ENGLISH.