During one of numerous failed attempts to establish himself as an environmentalist, New York Times foreign affairs columnist Thomas Friedman enthusiastically reported in 2010 that - in honour of Earth Day on April 22 - the United States Navy had test-flown a fighter jet "powered by a 50-50 blend of conventional jet fuel and camelina aviation biofuel made from pressed mustard seeds".
Armed with this and other bits of trivia, Friedman concluded that the US military was thus in fact on the front line of the battle for a clean Earth.
Never mind that, mustard seeds or not, the US Defense Department remains one of the top polluters on the planet.
To be sure, the neoliberal media's toxic alignment with military and corporate agendas produces lucrative returns for those involved.
And as long as the arms industry and other pillars of the international capitalist order remain healthy, the long-term health of Earth and its inhabitants matters little. READ MORE AT AL JAZEERA ENGLISH.