A recent tweet from the state of Israel’s official Twitter channel - managed by the Israeli Foreign Ministry’s “Digital Diplomacy Team” - announces: “If you THINK you know everything there is to know about Israel, you should have a look at this list.”
The list in question is a 2014 BuzzFeed dispatch titled “51 Facts About Israel That Will Surprise You”. The photograph accompanying the tweet is of a bikinied blond woman floating in the Dead Sea.
As for why the list is being resurrected three years after the fact, there’s presumably nothing like a bit of digital diplomacy to distract international audiences from land grabs, home demolitions, the gradual pulverisation of the Gaza Strip, and other contemporary Israeli activities.
BuzzFeed, which advertises itself as “a cross-platform, global network for news and entertainment that generates seven billion views each month,” is known especially for its production of items along the lines of “21 Animals Who Were Born With Swag” or “22 Stunning Photos That Will Make You Want A Septum Ring”.
BuzzFeed’s list of 51 alleged “facts” about Israel - which could just as easily have been titled “51 Ways Apartheid Is Awesome” - is a typical compendium of Israeli state propaganda marketing the country as a paradise for, among others, entrepreneurs, women, blind people, sushi eaters, gay and transgender folks, birdwatchers, beach lovers, rollerbladers, Eurovision fans, and even chess grandmasters.
Other endearing trivia is also thrown in, such as that “an Israeli company has developed the world’s first jellyfish repellent” and that Israel “was the first country to ban underweight models".
Never mind that Israel has had no problem putting Palestinians on blockade diets - or killing them outright, for that matter.
Indeed, BuzzFeed’s publication of the 51 “surprising facts” coincidentally took place the very same year that the Israeli military managed to eliminate 2,251 Palestinians in Gaza - including 299 women and 551 children - in a matter of 51 days. Unfortunately, mass slaughter by said military has become somewhat less than surprising.READ MORE AT MIDDLE EAST EYE.